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FOUNDERS & BRAND ESSENCE
Founded by actor Luke Evans in partnership with Fran Tomas (architect and project manager) and Christopher Brown (stylist and creative consultant).
BDXY is an apparel and lifestyle brand rooted in collaboration. We blend classic style with a contemporary twist, crafting pieces that are as intentional and confident as the people who wear them.
The Origin of 'BDXY'
The letters are pronounced BDXY—the first two from “Bold,” the second two from “Sexy.” This describes our aesthetic: a dynamic aura blending fearlessness with allure. "Bold" is about vibrant energy and confidence; "Sexy" is about magnetic, captivating appeal.
"It's as much a feeling and a personal energy, as a description of how one looks”, "You can feel bold and sexy in absolutely nothing, a ball gown, a tuxedo or any kind of attire you wear"
Together, they express a feeling, a personal energy, and a style that leaves a lasting impression.leaving an impression that's both powerful and enticing.
Timeless Inspiration & Hollywood Heritage
Taking cues from the classic Hollywood actor, BDXY mixes nostalgia with modern, sustainable staples.
Our hero product; the T-shirt; was inspired by screen icons like Marlon Brando and Steve McQueen. Each piece is designed to make you feel comfortable and confident, everywhere, always.
Every piece in our collection is named after film set roles - The Stunt, The Focus, The Gaffer, The Captain, The Boom - honoring the essential nature and legacy of these jobs. This cinematic storytelling is woven into the very fabric of BDXY, celebrating both heritage and modernity.
Our Design Process – The Architecture of Confidence
At BDXY, every garment is created through our unique three-act process, the "Architecture of Confidence":
- Act I: Cinematic Inspiration – We begin with emotion, drawing from the timeless confidence of classic film icons.
- Act II: Architectural Construction – Each design is refined with an architect’s eye for structure, fit, and sustainable materials, obsessing over every detail.
- Act III: Real-Life Styling – Every item is tested for versatility and ease, ensuring it adapts to your life and empowers you to feel bold, sexy, and authentically yourself.
Sustainability & Craftsmanship
Sustainability is at the heart of BDXY. We focus on eco-friendly methods and natural fabrications, using ethically sourced fibres, recycled, and upcycled materials. Our close partnership with a family-run factory in Portugal is complemented by other trusted factories around the world; each carefully selected for their commitment to quality, fair labor, and responsible production.
This collaborative approach ensures every BDXY staple is crafted with care for both people and planet.
Aspirational Lifestyle & Inclusivity
Travel is one of the most valuable gifts you can give to yourself and others. It is this love of travel, people and places that are at the core of our collections and capture a moment in time of memories and happiness.
Our pieces are made for all body shapes and backgrounds, inviting you into a family of individuals who value quality, confidence, and timeless design.
